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Announcing the 2015 Scott Enduro Cup presented by Vittoria

Salt Lake City, UTAH (Jan. 5, 2015) – The SCOTT Enduro Cup presented by Vittoria is excited to announce three competition stops for the 2015 season-Moab, UT (May 9), Sun Valley, ID (June 27-28) and Canyons Resort, Park City, UT (Aug. 15 *date change). Each location provides a challenging and unique mountain bike race experience for both men and women professional, amateur and junior athletes. Enduro Cup is also thrilled to announce Vittoria, the world’s leading manufacturer of bicycle tires, as the SCOTT Enduro Cup’s new presenting sponsor.

Enduro Sun Valley“We are thrilled to partner with Mountain Sports International (MSI) and become the presenting sponsor of the 2015 SCOTT Enduro Cup,” said Devin Dube, Vittoria Marketing Coordinator. “The up and coming hype of enduro racing will make this one of the best U.S. enduro events yet. It’s a great opportunity to expose our tires and wheels as well as to promote the Enduro scene.”

Each race location showcases spectacular views and requires riders to have the endurance to sustain energy while pedaling on the non-timed transfer stages while upholding impeccable skill to charge full-throttle down the timed descents. The Moab stop will feature long red rock stages. Next, Enduro Cup will travel to Sun Valley, ID, as the flagship race of the Ride Sun Valley Bike Festival (June 25-28) (ridesunvalley.com), which is complemented by several days of cycling entertainment for the entire family. Finally, the series will return to the birthplace of Enduro in Utah, Canyons Resort, which always features a stacked pro-field and enthusiastic crowd.

The SCOTT Enduro Cup presented by Vittoria is dedicated to the progression of enduro mountain biking. Every event will showcase athletes, brands, and trails, which will provide an authentic and robust experience for athletes and spectators. The addition of Vittoria as an event partner will complement the existing relationships with Scott Sports and Sierra Nevada Brewing Co. to assist the production of a premium quality race series.

Follow the series on Facebook, Twitter, Instagram and #EnduroCupMTB. Enduro Cup is an MSI production.

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SCOTT Sports

Founded in 1958 SCOTT Sports has created a legacy of innovation, technology and design by pushing the boundaries of possibility across multiple disciplines. From the first aluminum ski pole, to the lightest carbon bike and the first moto goggles and running shoes, SCOTT has been at the cutting edge from the very beginning. Check out www.scott-sports.com to see the full line up of products SCOTT has to offer.

Vittoria

Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within in the cycling industry and created a unique brand image. Today’s Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tires, with an annual production of more than 7 million off-road and road tires, along with the addition of wheels. Its research & development center develops the best tires for all levels. Running its own production facilities in Thailand, and providing global sales and marketing network from North America (Boston) to Asia Pacific (Bangkok), and in Europe (Italy, Netherlands and Germany). For 2015, Vittoria rebranded its mountain bike tire brand “Geax” to now be under the Vittoria name, while keeping the same product line and making improvements. Research and development is taking place in the USA while MTB dedicated state-of-the-art equipment has been installed in the factory.

Mountain Sports International (MSI)

Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Enduro Cup, Lexus LaceUp Running Series and The North Face Park and Pipe Open Series in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, marketing, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Lexus, Burton, Clif Bar and Sierra Nevada Brewing Co. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture. For more information, visit mtsports.com.

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